Privacy policy

How we use it, and the law that allows it

Data protection law says we must have a lawful reason, called a lawful basis, for each way we use your information. Here is what we use it for, and the basis we rely on each time.

To provide your dental care

We use your details, medical history and dental records to examine you, plan and carry out treatment, and keep your care safe. For private treatment, the basis is our contract with you. For NHS treatment, it is our public task of providing NHS care. For your health information, the law allows health professionals to use it to provide healthcare, under a duty of confidentiality.

To arrange appointments and keep in touch about your care

We use your contact details to arrange appointments and to tell you about important changes to our services. The basis is the same as for your care.

To keep the records the law requires

We must keep clinical and financial records, and sometimes share them with regulators or other authorities. The basis is our legal obligations.

To answer your enquiry

When you contact us through a form, the chat, by phone or by email, we use what you send to reply to you. The basis is our legitimate interest in responding to people who contact us, and taking the steps you ask for before you become a patient.

To deal with complaints and disputes

We use the information we hold to respond to complaints and to deal with any dispute or legal claim. The basis is our legitimate interests and, where it applies, our legal obligations.

To run the practice well

We use information to keep our records accurate and up to date, train our team and manage the practice. The basis is our legitimate interests.

To run and improve this website and our adverts

We use information about visits to this website to see how it is used, improve it and measure how well our adverts work. The basis is our legitimate interest in running the website. Where the law requires your consent for a cookie, we rely on that consent.

To send you offers and news

We only send you marketing by email, text, post or phone if you have agreed to it. The basis is your consent. You can unsubscribe at any time, using the link in any of our emails or by contacting us.

To prevent fraud and meet our legal duties

We use your information where we need to detect, investigate or prevent fraud, or to comply with the law. This may mean giving it to law enforcement agencies if they request it. The basis is our legal obligations.

If you choose not to give us information we need, we may not be able to provide your care safely.